On Monday, 26 October, I participated in a ‘Community Communications’ media-training organised by Media Trust. The training was part of the Learning Revolution, which enables people throughout the UK to participate in media-related activities.
The training had a great overview on how to utilise social networks and its effectiveness on marketing a campaign. Jude Habib, Creative Director of Sounddelivery, introduced a list of tools communities could use by joining Press Association, AskCharity and Third Sector Charity PR. Kate Fox from the Mersey Basin Campaign exemplified how her small organisation was able to gain widespread press coverage through blogging and podcast interviews. The afternoon workshop helped us to understand how to get the attention of journalists with a press release. The key is to use simple language incorporating quotes, pictures and careful targeting with one page.
Blog
Using my blog as an example, this is a great way to define your personality, share ideas, and introduce campaigns without too much detail. Blogs can incorporate pictures, audio, message boards, and video-sharing.
Twitter
After this training, I recently started Twitter looking out for ‘buzz words’ and gaining snippets of information in a hurry. To gain followers, you must be willing to follow others and topics must be relevant.
Local Media
This is often overlooked however is the best place to start. Considering how relevant environmental issues currently are, I used my own experiences to approach a local magazine all the while advertising my blog and the work I do at an individual level. By targeting my message from a global to a local level, I managed to secure one page on the Newham Magazine, published on Friday 13th November 2009. Click below to see the article.
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